An Architect’s Ale

What do you get when you put an architect, a writer, a photographer and graphic designers into a brewery? A very persuasive lager

21 Nov 2013

You may know his architectural projects in Brisbane, but the latest project from Stuart Vokes of owenandvokesandpeters explores another of his passions – beer.

The Old Persuader, brewed by Stone & Wood, is a collaboration between Vokes, writer John Birmingham (whose home Owen & Vokes designed, see Habitus#09), photographer Ingvar Kenne and graphic art studio We Buy Your Kids. This lager is the third from The Mash Collective , which brings in creative minds from outside of the industry to experiment with flavours, concepts and design.

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Sounds like a tough job.

Not surprisingly, considering the writer in the group, this collective took a narrative approach to the process. They discussed (and perhaps did some field testing on?) “The quick beer after work but before heading to dinner; the long slow beer cradled around a fire and a good long chat with a friend; the icy sharp beer you down in one mouthful straight after mowing the lawn,” describes Vokes.

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“These narrative discussions informed the evolution of the beer style, selection of hops, alcohol content, and the graphic design of the label – an abstraction of the ‘setting’ of our beer narrative,” he continues.

The result is a blend of reddish, dark roasted malts in a high-alcohol, dark lager. “We recognised that dark lagers were not well represented in the local and national market,” explains Vokes.

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Jasmin Daly, from Stone + Wood says it’s more than just a gesture; the collaborations in The Mash Collective take full ownership of the process: “Our brewers assist the group, but essentially, from selecting a style, to formulating a recipe, to designing the label and of course coming together on the brew day, they are the ones who bring the beer to life.”

But why not use actual beer-brewing experts? “The people who collaborate all share a love for beer, and so they bring a real passion and raw honesty that comes from not necessarily understanding the science behind brewing,” Jasmin explains.

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We agree. And are available for future projects.

The Mash Collective
themashcollective.com.au