Full of Beans

In a move to up-cycle traditional methods of coffee-making for its design-savvy consumers, NESCAFÉ has engaged three Australian designers for The Azera Project – a competition showcasing how 150 plungers can be transformed into something new and amazing

20 Mar 2014

Coffee has evolved – NESCAFE AZERA is the next generation of coffee that combines premium instant coffee with finely ground-roasted beans. The result is a full-bodied taste and rich, intense aroma like no other. It’s time to find another use for your old plunger.

nescafe_7 Seaton McKeon

NESCAFÉ is giving three designers the opportunity to do just this. The designers – a mix of industrial, product and furniture makers – are adept in evolving materials and objects in surprising and inventive ways. NESCAFÉ is asking them to show us the ultimate reuse of a plunger.

nescafe_6 Christel Hadiwibawa

But not just one plunger, a whole bunch of them; 150 to be precise. And some cash to help transform them into something else entirely through cutting-edge techniques and processes. In two weeks (no pressure).

nescafe_5 Jacob Pemble

This is a challenge – it’s head-to-head competition to find the most innovative and exciting evolution the plunger has ever seen, demonstrating the value of design to the every day consumer.

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Hover by Christel Hadiwibawa

From March 24 – 28 NESCAFÉ will be asking you to help decide what theme the designers use and then follow.

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Light by Jacob Pemble

Follow the designers Seaton McKeon, Jacob Pemble and Christel Hadiwibawa from March 31 – April 14 as they create their pieces. NESCAFÉ will be unveiling the final pieces on April 15th at an event in Sydney.

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Bollard (left) and Hanger (right) by Seaton Meckeon

While the judges will decide the official winner on the event night, it will be up to you to vote on a Peoples’ Choice from April 15 – 22 on Facebook. Follow the competition as it unfolds at the NESCAFÉ Facebook page.

You can also catch the official Azera Project video, and meet the designers here:

 

NESCAFÉ
nescafe.com.au