Jewel in the Crown

The World of Paspaley Unveils at Crown

10 Jul 2013

Last month, Paspaley, producers of the most beautiful pearls in the world, opened the doors of a new boutique in Crown, Melbourne. Located in Australia’s premier entertainment complex, Paspaley at Crown is the fifth Paspaley boutique to open in Australia and adds to a global network of nine stores.

In addition to bringing Paspaley’s exquisite signature Australian South Sea pearl jewellery collections and strands to this glamorous precinct, Paspaley at Crown will showcase a brand new retail design concept, the first in the global Paspaley network.

Created by Carbondale, pioneers in high-end retail with a client list that includes Louis Vuitton, Celine and TAG Heuer, the brief for the new look was “the most beautiful store in the world for the most beautiful pearls in the world”. The store concept represents an important chapter in the evolution of one of Australia’s most successful luxury brands; a striking new direction in pearl retailing and a global benchmark in store design.

Executive Director, James Paspaley, says of the new store, “Crown is an entertainment and shopping mecca for Australia and indeed Asia. It feels like a very natural move to open our doors here given our heritage as an authentic Australian luxury brand. We’re also extremely excited about our new store design. This store is the jewel in the Crown, in every sense.”