King of Nothing Launch

Are you into street wear? Check it, with the King of Nothing Series One collection launch

11 Jun 2010

Whether you’re into it or not, ‘street wear’ is entrenched in our cultural vernacular. Although it’s something that was originally just a ‘mish-mash’ of different clothing styles, from band tees to sports shoes and flannelette shirts, it has grown into an identifiable style.

Recently, the new brand King of Nothing was launched at the aMBUSH Gallery in Waterloo – and what better way to celebrate street culture than with live performances from Paper Plane Project, DJ Butcher and Eloquence & Truths as well as a skate ramp and a ‘street skating jam’ (we’re not sure what that actually means, but it sounds like fun).

King of Nothing is pitched as a collaboration of artists and fashion designers to create “quality apparel that you can work, play, paint, skate, date and create in”.

The Series One Collection includes a men’s denim range, printed crew neck jumpers, ‘heavyweight’ zip hoodies, classic flannel shirts as well as a jewellery line and new t-shirt collection.

If you’re after a bit of grunge, you can check out the King of Nothing offerings on their website.


King of Nothing


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