Shifting the showroom experience through collaboration

Collaborations are exciting and inspiring. Seeing two (or more) minds band together to create something new and unexpected makes us look on in awe, sparking the creative parts in all of us. This year, at Melbourne Indesign The Project was embraced with wholehearted enthusiasm. Entering a showroom meant being overwhelmed with surprise, excitement, joy and the urge to Instagram – right away! And the common element among all involved was collaborative engagement.

05 Sep 2014

 

The role of the exhibition stand and showroom space is no longer purely focused around showcasing product for sale. In a day and age where we can browse, shop and specify online, showrooms offer up the perfect opportunity for staging inspiring, collaborative activities such as The Project.
 
CafeCulture_For-Blog1jpg

Café Culture + Insitu with DKO Architecture and Hot Black

Coco-republic_for-blog

Coco Republic with Greg Natale and Sony DADC

cosentino_for-blog

Cosentino Australia with The Writers Bench
 

From pop-up installations that were all about texture, colour, look and feel, right through to experimental product investigations, The Project teased out ideas and talking points around the 2014 Project theme, Inception.
 

Artedomus_For-Blog

Artedomus with Studio You Me and Thomas Coward

ArthurG_forblog1

Arthur G and The Selvedge Group with Bruce Henderson Architects

Staples_for-blog

Business Interiors by Staples with ZWEI

 
It was with pure excitement that visitors walked through, around, under and into Project installations which at times took over an entire space. Many brands revealed the more textural and detailed side of their products through interactive activities that invited customers to get up close and playful with materials, forms, shapes and more.
 
Apato_for-blog

Apato with Group GSA

Archilux_for-blog

Archilux with Cezary Stulgis

ecf_for-blog

Eastern Commercial Furniture with Baldasso Cortese

interface_for-blog1

Interface with Loop Creative

Interstudio_for-blog1

Interstudio with Zunica Design

monier_for-blog1

Monier Roofing with MAKE Architecture

pghnew

PGH Bricks & Pavers with Splinter Society Architecture

reece_for-blog1

Reece Bathrooms with 6 Hats

signature-floorconcepts_for-blog1

Signature Floorconcepts with Geyer

Smeg_for-blog1

Smeg with SJB Architects

Stylecraft_for-blog1

Stylecraft with Super Tectonics

Zuster-Furniture-design-by-Wilhelmina-McCarroll-Zuster,-Interior-Design-by-Wendy-Eades-&-Bergman

Zuster with Eades&Bergman and Nexus Designs

 
Which was your favourite Project collaboration? You can vote in the People’s Choice Award here.

Jog your memory via Instagram, search hashtags #MID14 #theproject and relive some of the best moments at Melbourne Indesign 2014.