Shifting the showroom experience through collaboration
Collaborations are exciting and inspiring. Seeing two (or more) minds band together to create something new and unexpected makes us look on in awe, sparking the creative parts in all of us. This year, at Melbourne Indesign The Project was embraced with wholehearted enthusiasm. Entering a showroom meant being overwhelmed with surprise, excitement, joy and the urge to Instagram – right away! And the common element among all involved was collaborative engagement.
The role of the exhibition stand and showroom space is no longer purely focused around showcasing product for sale. In a day and age where we can browse, shop and specify online, showrooms offer up the perfect opportunity for staging inspiring, collaborative activities such as The Project.
Café Culture + Insitu with DKO Architecture and Hot Black
Coco Republic with Greg Natale and Sony DADC
Cosentino Australia with The Writers Bench
From pop-up installations that were all about texture, colour, look and feel, right through to experimental product investigations, The Project teased out ideas and talking points around the 2014 Project theme, Inception.
Artedomus with Studio You Me and Thomas Coward
Arthur G and The Selvedge Group with Bruce Henderson Architects
Business Interiors by Staples with ZWEI
It was with pure excitement that visitors walked through, around, under and into Project installations which at times took over an entire space. Many brands revealed the more textural and detailed side of their products through interactive activities that invited customers to get up close and playful with materials, forms, shapes and more.
Apato with Group GSA
Archilux with Cezary Stulgis
Eastern Commercial Furniture with Baldasso Cortese
Interface with Loop Creative
Interstudio with Zunica Design
Monier Roofing with MAKE Architecture
PGH Bricks & Pavers with Splinter Society Architecture
Reece Bathrooms with 6 Hats
Signature Floorconcepts with Geyer
Smeg with SJB Architects
Stylecraft with Super Tectonics
Zuster with Eades&Bergman and Nexus Designs
Which was your favourite Project collaboration? You can vote in the People’s Choice Award here.
Jog your memory via Instagram, search hashtags #MID14 #theproject and relive some of the best moments at Melbourne Indesign 2014.