The R.E.A.L Store was officially opened on 3 November 2010 in Sydney’s Darlinghurst. The Bourke St store aims to foster ethical and socially-aware products and initiatives.
“For us, humanity is our platform, we’re interested in developing social
enterprise businesses that pay it forward, that have a positive impact," explains founder Virginia Bruce.
"We’re looking to promote and create a platform for designers and brands
that will do the same.”