Table and Chair Company revamp

Step into the new and improved Perth-based Table & Chair Company showroom with Anna Flanders

12 Aug 2011

 

Table & Chair Company is sexing up the Perth retail scene with a revamped showroom and Jardan furniture on floor.

The overhaul and brand acquisitions take this company to the next level and bring a more sophisticated approach to residential retail to Perth.

 

 

“Our showroom looked very residential before, but we also have a very commercial-focused family of brands. So we’ve aligned our showroom with our offering,” says managing director Joseph Merlino, who has been at the helm of this 15-year-old company for the past two years.

“It hasn’t increased in floor space, but it has allowed us to display more product. Rather than walking into a floor space of furniture, we have created furniture platforms and chair walls, which create heroes out of each product and allow you to look at each product individually.”

 

 

The revamp hasn’t lost the industrial feel of the Subiaco-based showroom, but adds warmth and an obvious environmental statement through eco ply on the chair displays and GECA-certified Bolon grey woven vinyl on the furniture platforms.

Warmth and a focus on environmental responsibility are two areas that represent where Joseph is taking the company and explain the acquisitions of Jardan.

 

 

“We have brought Jardan into our family because: I love their story; Jardan is a company that offers upholstery, which we didn’t have in our collection; and they have a commitment to environmentally friendly design – a lot of projects we have been working on lately are calling for GECA certification and Jardan is 100 per cent GECA rated,” says Joseph.

Table & Chair Company will also relaunch Vitra Commercial into the Perth market in September when the Melbourne-based Vitra team arrives into the city to conduct workshops on its products, particularly showcasing the id chair collection and Citizen Office concept.

 

Table & Chair Company
tableandchaircompany.com.au