Aesthetically Aesop

Aesop’s approach to design is much like its approach to producing natural beauty products; both are ascribed with the power to “improve your life.” 

13 Oct 2009

Aesop places huge emphasis on the importance of design and expressing oneself aesthetically. Ultimately, it is this belief which is inherent in the company’s entire range of work, and spills into its retail spaces with uncomplicated beauty.

Proudly maintaining a strong commitment to artistic expression, the very layout of Aesop stores, down to details like the specific patterns of containers, labels and bags, communicate a yearning to contribute to the greater design landscape.

Touring the brand’s many stores is like watching the Aesop name transform, as each space is designed individually to identify with the characteristics of the neighbourhood and bring the culture of the area to life.

Take for example the St Kilda store in Melbourne where a car park driveway was remodeled into a long space whose high ceilings and clean lines are designed to evoke the tones of a medical laboratory.

Aesop’s Fitzroy store, whilst only situated a mere few suburbs away from St Kilda, presents a stark shift in mood. This space, with its cubist-like lines and clever use of timber, is inspired by artist co-ops, trams and discarded metal, paying genuine homage to its location.

Aesop
aesop.net.au

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