Mad about Reverso

The “Mad Men” inspired range from master watchmakers Jaeger-LeCoultre makes us feel a certain pang of nostalgia for bustling 1960s New York – even if we never there to experience it

23 Jan 2012

Jaeger-LeCoultre, known for aesthetic influence and refinement in the world of watch-making, announced today the creation of a special limited engraved design of their iconic Reverso watch for a Grande Reverso Ultra-Thin Tribute to the award-winning series “Mad Men.” Twenty-five custom-created and numbered pieces of The Grande Reverso Ultra-Thin Tribute to “Mad Men” will be available in February 2012.


“Certain legends draw their strength from their age. Frozen in the past, immobilized forever, they speak only of the past. But sometimes, the magic is so great that a strange phenomenon takes place: the legend lives, breathes, mutates, becomes more beautiful, all the while retaining its aura. The Reverso is so unique that with the passing of time, it has been made in many guises without losing its essence”, – says Jérôme Lambert, CEO, Jaeger-LeCoultre.


The Grande Reverso Ultra-Thin Tribute to “Mad Men” edition tells a story like no other timepiece. In 1931, a technically advanced watch was developed for polo players with a dial that could flip, protecting it from damage while also offering a personalized engraved case-back. Protected by patent, its art deco style and solid functionality was received with instant praise. The Reverso has evolved over the past eighty years with new faces, sizes and complications. Today, wearing one is an entry to an exclusive world – in terms of watch-making history and aesthetic refinement.


Guided by time-honoured know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 178 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing over 1,200 calibers and over 350 registered patents, Jaeger-LeCoultre remains the reference in high-end watch-making.

Jaeger LeCoultre
www.jaeger-lecoultre.com