Otto coffee machine

+ OTTO Makes Coffee

Based on the original Atomic design by Giordano Robbiati, this beautifully crafted coffee maker wants you to slow down, take some time and enjoy the perfect espresso.

The daily cup of coffee has become so entrenched in some people’s lives, and time so valuable, that we’ve seen the emergence of coffee machines that take no time at all, with no mess, no fuss and – some would argue – no soul.

This is where OTTO Espresso steps in. The brainchild of Craig Hiron and designed by Sydney’s Tiller Design, this “little guy” is as far from ‘instant’ coffee as you can get.

OTTO’s closest comparison would be an old-fashioned stovetop percolator – but it is so much more, being the first stovetop maker to extract an espresso shot. "This is not stovetop coffee as people know it," Hiron explains. "This style of coffee can not be made on any other stovetop maker in the world. The coffee, shot and milk texture, is akin to that made in cafés today."

Until you’ve held the OTTO in your hands it’s hard to appreciate its quality – it feels like those appliances your Mum had that still work today; sturdy, reliable.

“It’s for people who’ll spend ten minutes striving towards two perfect cups of coffee,” says Hiron.

A great deal of research and development has gone into making OTTO as simple and effective as possible, using heat to create pressure, allowing the water to slowly penetrate the coffee, delivering a perfect crema.

OTTO includes a milk-frothing wand that provides the same pressure (if not better) as a full coffee machine, and its body is made from solid, cast stainless steel – which takes one person a whole day to hand-polish. 

The slow food movement has taught us that the best food often takes time: OTTO shows that the true satisfaction in a great cup of coffee comes as much from the process as the end result.

You can buy the OTTO online here, but for the full experience you can visit one of the select coffee roasters and design stores.

 

OTTO Espresso
ottoespresso.com



Following all the comments on this article Craig Hiron from OTTO hasmade the following statement regarding the original Atomic Coffee machine:

Thank you for the comments.

I have owned and loved my Atomic for well over 10 years. Giordano Robbiati's invention is a timeless icon that makes great coffee, and is rightly followed with passion and loyalty. The videos on my website will attest to my own passion and loyalty for the Atomic.

OTTO is an evolution of the Atomic, definitely not identical. The aesthetic is an intended parallel.

Scores of qualified people have worked tirelessly for years to create and house this technology within it's form, hence the international patent and the design award. The coffee extracted will evidence this point.

Again, thanks for the comments and please know that I'm very happy to help with any arising questions.

Craig Hiron Founder of OTTO

 


 

 

 

 

 

 

 

COMMENTS


marylou says:
23 Feb 10
I'm in love! finally something that respects the morning ritual of coffee! well done!
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Anton Assaad says:
23 Feb 10
Have you not heard of the atomic, designed in italy over 50 years ago, atleast give the old design some credit.
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Anna says:
23 Feb 10
I experienced this coffee machine in action - the coffee is as fantastic as the machine looks. Perfection!!!
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Editor says:
23 Feb 10
Hi Anton,

To be honest, we hadn't seen the Atomic before. Thanks for pointing this out. I believe the innovation for the Otto comes from the patented internals. We'll get the people at Otto to give you a response.

For those of you who are interested you can visit the Atomic here:
http://bit.ly/bx40b5

UPDATE: and the Australian Suppliers http://bit.ly/d8v0ZD (Thank you Luke!)

Thanks,

The Editor
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Aaron Maestri says:
23 Feb 10
Anton is right! how can you go on rapturously about the design of this machine when it is a straight knock off of the Giordano Robbiati designed Atomic?
If these guys are so keen on innovation why don't they come up with their own design rather than knocking off someone elses?
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Jane says:
23 Feb 10
I'm with Anton....a little respect for the Atomic please!
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Aaron Maestri says:
23 Feb 10
The most disgraceful thing is that this company was awarded an Australian Design Mark Award in 2009 for a stolen design with some engineering modifications.
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Damon Bennett says:
23 Feb 10
After buying now 2 Atomic originals and enjoying the coffee but the visceral pleasure more, I can only comment that imitation is the highest form of flattery. Perhaps the new design will make better coffee than the old Atomic as it needed updating albeit a wonderful design icon of the machine age.
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Danielle Smyth says:
23 Feb 10
When I first saw this I had assumed the Atomic had been reissued by the original makers - after all it was made specifically for the Australian market back in the 50s - maybe they bought the design rights or something (wishful thinking).
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martin says:
23 Feb 10
The Atomic is still available in Sydney for $ 495 new. It is a classic and better looking too. I wonder what Otto's next 'inspired' piece will be... and why?
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NB says:
23 Feb 10
I love how a design-centric website can benignly pretend not to know about the Atomic!! Complete bulldust. And I cannot believe the GALL of the designer to enter his design and WIN an award. Fair enough to pay homage to certain elements as a form of flattery but really this makes it sheer brown-nosing!!!
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Patrick says:
23 Feb 10
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patrick says:
23 Feb 10
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detour says:
23 Feb 10
I was excited about the refeshing design of the Otto, but now looking at the Attomic, its identical, and yes to win an award, someone should have investigated.
anyhow anyone know if it works on electric hob? does it keep the espresso hot in an open pan
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felicity says:
24 Feb 10
agreed - this looks like an exact copy of the coffee machine my grandma used to have.
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justin says:
24 Feb 10
there's no doubt it's a beautiful thing & a bit like a 2010 model ducati campared to a 1970 ducati. to claim to not have heard of the atomic is outrageous, are there patent issues ?
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Luke Caldwell says:
24 Feb 10
Sorry to be beating this even further, but the address you gave is for a UK outfit that is not the owner of the Atomic Coffee Maker - in fact, the people who now own the rights to produce the device are on Oxford St Paddington - so, really, shouldn't we be be just a little bit more active in supporting Australian business where we can?

www.atomiccoffeemak ers.com.au/ (http://bit.ly/d8v0ZD)

is their URL.
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robert  says:
24 Feb 10
With the greatest respect to contributors we want to set some of the record straight.

The simplest way to do that is to share with you the words of Frederick Nakos who posted the quote below on another blog.

Frederick wrote:

"I am known as The Atomic Guru as I have been writing about the Silver Steaming Chalice for over 20 years. I know the Atomic intimately and also the La Sorrentina made by your fellow Australian Jack Greive.

I got my crooked little hands wrapped around the marvelous OTTO. Let me emphatically state this: THEY ARE NOT THE SAME MACHINE ! The weight alone, in a blindfold test will make anyone aware of the difference. Atomic: aluminium; OTTO: solid billet stainless.

Whereas the ATOMIC divides brewing in three or four easy steps and gives forth a most honorable brew, the conception of the OTTO was a very studied process and the internals are completely different than the ATOMIC. The OTTO provides the user with a brew akin to espresso. One could go on and froth up a cappuccino that will fool the most demanding cognoscenti.

Judging and comparing by looks alone is like judging a Murcielago while sitting in a bus.

When company comes, I pull out the Atomic, but for a serious cup of coffee nothing else but the OTTO will do."

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AMS-info says:
24 Feb 10
Phew for the ATOMIC connection in comments stream!!

Kept scanning the text hoping the original design would be credited. To balance this out you could post iconic designs - starting with ATOMIC?

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brenda says:
24 Feb 10
Having owned an Atomic for many years, I recently tasted an Otto espresso and I was really impressed. But its like comparing an original VW beetle to a new Porsche 911. Yes they share similarities in form however they are really different in function.

Don’t forget guys, industrial design is about form AND function. Have any of you actually tasted a coffee from this machine or are you just judging the pretty pictures?

So my old Atomic has been retired from kitchen duties and I’ve ordered an otto.

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Craig Hiron says:
25 Feb 10
Thank you for the comments.

I have owned and loved my Atomic for well over 10 years. Giordano Robbiati's invention is a timeless icon that makes great coffee, and is rightly followed with passion and loyalty. The videos on my website will attest to my own passion and loyalty for the Atomic.

OTTO is an evolution of the Atomic, definitely not identical. The aesthetic is an intended parallel.

Scores of qualified people have worked tirelessly for years to create and house this technology within it's form, hence the international patent and the design award. The coffee extracted will evidence this point.

Again, thanks for the comments and please know that I'm very happy to help with any arising questions.

Craig Hiron Founder of OTTO
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Aaron Maestri says:
25 Feb 10
I concede that the internals of this machine may be revised and far superior to the original Atomic, my question to the designers is- If you spent so long developing the brewing system, why didnt you develop your own design for the exterior form? Given that you chose to house this new technology in a classic 1950's shape by another designer, why couldnt you at least give credit for it? Its not the plagiarism that annoys me as much as the arrogance at claiming to be the designs originator
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Editor says:
25 Feb 10
Hello dedicated Design Hunters,

Thank you so much for all your comments on this topic. I would like to re-iterate that we were not aware of the Atomic when this article was written (granted, this now seems an unacceptable lapse in our design knowledge) although it is difficult to be aware of every design ever created.

However, it is extremely heartening to know that there is such passion for original design within our community, and so many people willing to stand up and be heard on the issue.

Rather than edit the original text above, we have included a comment from Craig Hiron regarding the Atomic and have also indicated in the introduction to the story that the OTTO is based on the original Atomic design by Giordano Robbiati.

We would encourage you to continue this discussion, not just here, but in the offline world as well.

Ben Morgan
(The Editor)

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Jennifer White says:
10 Mar 10
what rubbish, having owned and collected many atomic machines I have now purchased an Otto and love it. I decided long ago not to drink from an aluminium product. There are both material and functional improvements with the Otto, which are well demonstrated on the video. Aesthetics are similar, but the machine is improved and relevant.
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craig Hiron says:
11 Mar 10
Jennifer, thank you for your verve. I'm delighted to read you're enjoying OTTO. Thanks also for your pertinent comments relating to the videos. Aaron, with regard to your use of the word plagiarism - the definition of the word is "claiming another person's work as one's own". Your accusation is confusing. Again, thanks all for the interest and comments.
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jack says:
29 Mar 10
I want to add to this discussion. No one owns the Atomic design. The design was patented in 1946- and has expired. Luke Caldwell above has listed Bon Trading as the owner of the design. This is rubbish - it is in the public domain. Bon Trading claims to own the Atomic design but this is a lie and contrary to the Designs Act, the Patents Act and section 52 of the Trade Practices Act. Bon Trading was an importer of the machine: that is all. The Atomic design is in the public domain. The Otto machine has the external appearance of the Atomic design- the La Sorrentina Atomic machine is a faithful reproduction of Robbiati's original Atomic machine. Both have their place and both are Australian owned entities.
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