BeoVision 7-55

Bang & Olufsen aims to create ‘design classics’ in the throw-away world of technology

10 Jan 2010

As the heart of the home moves away from the traditional open fire and modest lounge and towards multipurpose living areas encompassing the kitchen, lounge and dining it seems that technology such as televisions and computers gain more and more attention.

For around 85 years Danish electronics company Bang & Olufsen have been focussing on products that communicate, from the Bakelite radios of the 1930s to everything from speakers to sound systems and televisions.

The company produces just a handful of products each year and believes strongly in making design classics, such as the award-winning BeoLab 5000 series.

However, in 2010 it will be more than a ‘slide rule’ aesthetic that will impress technology hungry Design Hunters™. The latest television from B&O, the BeoVision 7-55 is for people who take their television (and design) seriously.

Created as more of a confident centrepiece than a wallflower, the 7-55 offers a clearer picture with its double frame-rate technology and is also one of only a few televisions on the market with an integrated Blu-Ray player.

The 7-55 can be wall mounted, but is made for floor placement with motorised solutions to control tilt and angle depending on viewing position, all at the touch of a remote control button.

The television comes in a range of colours from natural aluminium to black, dark grey, red, and blue. “The choice of materials and colours, as well as the craftsman’s constant attention to detail, make this TV much more than the sum of its parts,” says Ole Moltsen, B&O Senior Product Manager.

As with many B&O products, the price tag for the 7-55 – $33,500 – certainly takes it beyond the reach of many of us, however, the depth of design, and attention to detail from B&O ensures their products are more than passing fancy.

Bang & Olufsen
bang-olufsen.com

 

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