Moët Ice Imperial Launch
Moët Ice Imperial was launched with ‘white chic’ sunset party on Thursday 13 October. The open-air location on the North Terrace of Sydney Opera House was a fitting location for guests to sample the new casual style of Champagne served over ice.
Guests including filmmaker Gracie Otto, model April-Rose Pengilly and Fashion Designer Clare Press joined forces last Thursday, to help Moët Ice Imperial usher in a new era of Champagne drinking in Australia.
“For the first time, a champagne has been created especially to be served and enjoyed on ice," says Moët Chef de cave Benoit Gouez.
"It’s perfect for casual celebration with friends on a warm, sunny day,” continues Gouez, explaining that Moët Ice Impérial breaks with the traditional Champagne codes by creating a high quality wine that’s better enjoyed chilled.
Encouraging spontaneity and casualness, while upholding the brands high standards and elegance, Moët Ice Imperial was served to party guests over cubed ice, in tumbler sized stem glasses and a choice of condiments like fresh lychee, paper thin cucumber and raspberries.
For many years, champagne has been served over ice in fashionable locations from the South of France to the party capital of Ibiza, however the ice quickly melted diluting and spoliing the favours within the champagne.
Holly Garber and Sophie Curtis
Nicky Oatley, Boris Vroomen and Troy Oatley
Shiralee Coleman, Nick Mamaris and Adam Howatt
David Neale, Tiffany Farrington and Adam Williams
Alina Barlow, Kirsten Carrill
Chris Urankar and Sally Singleton
Sophie Muira, Kate Spies and Eliza Craknell
Now Moët & Chandon has made it possible to enjoy refreshing pleasure, new sensations and intense aromatic taste even in hot weather conditions with the creation of Moët Ice Impérial.
By December Moët Ice Impérial will be available in Australia in over 15 bars, restaurants and pool locations.