Australian Design is Doing Fine
It’s not just passion, it’s not just skill, and it’s not just knowing the right people. Staying alive – and relevant – in the design industry is an intricate balance of all three. And for nearly 20 years, Farage has had the winning combination.
In an industry that can at times feel flooded with uninspired, mass-produced, predictable pieces, it’s a breath of fresh air to find ourselves in the presence of people as passionate about design as we are.
For almost 20 years husband and wife dream duo Joe and Katy Farage have been designing delicate suits and handcrafted shirts under the guise of their eponymous label, Farage. And despite their continued and expansive success, the company is still 100 per cent family owned and operated.
While the materials they used are sourced from Europe for their enviable, and inimitable, quality, the designs are envisioned and brought to life in Australia. Joe and Katy are adamant in their support of the Australian manufacturing industry. Too this effect all their shirts are made in their in-house shirt factory just around the corner from Habitus HQ, in Surry Hills, Sydney.
In the end, you get the best of both worlds: local design with an international affect.
Their latest success story is the opening of their new Sydney flagship store in Martin Place in the CBD. Fittingly, the Heritage building has been stripped back to revel in the raw beauty of the site.
Teaming up with yet another Australian doing great things for the design community, it was Greg Natale who saw to the interior design. Vaulted heritage ceilings, grey marble flooring, ornate lighting and bronze detailing create a warm and luxurious environment for staff and clients.
To complement made-to-order shirting and suiting, full menswear and womenswear ready-to-wear collections, and an in-house monogramming service for shirts is denim from J Brand and accessories from Lanvin and YSL.
“We’re excited to continue to expand our own collections and offer our customers sophisticated style based on a heritage of quality and craftsmanship,” says Joe Farage.
We’re excited to follow them on their journey.
Words by Holly Cunneen