H & M Home Concept Range Comes to Australia

Joining the legacy of fashion capitals such as New York, Paris and Milan, Melbourne is now home to Swedish fashion retailer H & M.

22 May 2014

 

Covering approximately 5,000 square meters, the refurbishment – which opened in April – has embraced and restored the heritage building to create a bespoke retail experience. “It’s exciting to finally have the opportunity to bring H & M to Australian shores, especially to launch in the GPO building which is such an iconic and beautiful Melbourne landmark,” says Hans Andersson, the retailer’s Australian Country Manager.

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The new store features three levels of fashion, accessories, and a more recent addition to the established brand – homewares.

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Keeping with H & M’s landmark mix between traditional, elegant and contemporary expressions the Home Concept range offers furnishing and objects for every room of the house.

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Pastel colour-dipped cutlery and boldly printed towels, rugs and cushions contribute to the brand’s fashion-fun image, while more classic editions such as vintage-styles candle holders and neutral woven blankets broaden the appeal of the ambitious range.

H & M
hm.com/au