Recently Witu collaborated with the NGV design store to create a capsule collection of accessories inspired by the exhibition Andy Warhol | Ai Weiwei. To find out more about the collaboration, we chat to the creative brains behind the eye-catching polka-dot emblazoned range for NGV design store.
Can you share with us what has led you to collaborate with NGV Design Store? When did you first begin creating the collection?
We were approached by the NGV design store to create a capsule collection exclusively for the Ai Weiwei / Andy Warhol show. We decided to work with our most popular designs, the tote, backpack, half moon clutch and eclipse bag and use the sporadic spot print, which for us references pop culture with an interesting use of colour. For us these are themes we see running through both artists work.
How would you describe your creative vision for this collection? Can you describe some of your final designs?
After deciding we wanted to work with a spot, we worked on four different final designs, applying them to the bags and seeing which worked best with the styles we had chosen. We trialled an ordered spot design, a splatter kind of spot and changed up the sizes of the spots. Ultimately, we felt the final design was the strongest as it worked well with all of the different sizes across the designs.
Can you explain the process of creating your collection, from your initial vision to reality?
We like to start with a use for the bag, often one of us will say “I really want a bag that I can take with me every day and put everything in it,” and we will work on creating a bag for that need. We work out the basic design, them sample this, carry it around everyday and put everything in it and if it fits the brief, it’s a winner. If it doesn’t we edit it and repeat the said routine. We also always focus on making the bag as minimal in terms of design as possible. Once we have the final designs, we are excited to shoot our look books and then often have a launch night to celebrate with our friends and those who support our brand.
What do you think is the common factor across your creative output?
I guess our ethos, we want our pieces to be simple, clean, functional and beautiful. This applies to all of our work and most often the attention is in the details.
Witu's latest range is available at the NGV Design Store.
NGV Design Store store.ngv.vic.gov.au
The School of Life Sydney Pop-Up Term is full of fascinating philosophical conversations of interest to all creative thinkers. The program includes core classes on love, life, relationships, work and death, special events on the art of conversation and storytelling as therapy, such as Roman Krznaric On Empathy, Empathy and the Art of Living, and How to Balance Work with Life, and a unique Philosophy Salon.
Tickets are selling fast so make sure you book your tickets asap through The School of Life here.
The School of Life Sydney Pop-Up Term will be located at the Australian Design Centre, 101 – 115 William Street, Darlinghurst.
The School of Life theschooloflife.comabc
Founders Celina Clarke and Simon Christopher desire to work with an elegant material such as brass was a key inspiration for the Luxe range.
“It’s such as warm and honest material and it’s very different to other materials we’ve worked with,” says Christopher. “We were excited to be working with such beautiful brass tubes.”
ISM’s Luxe pendant features an all-black suspension with simple spun canopy and fabric cable, forming a striking contrast to the brushed solid brass tubular shade. The light source is a warm LED lamp.
The Luxe articulated wall lamp features a double LED lamp source that can be either hardwired or portable. Mounted on a matt black powder-coated rod, the brushed solid brass shade can be moved in any direction, creating versatility for the user.
“It can be moved up and down or rotate side to side. We’ve enjoyed exploring the effect of light on different surfaces and have become quite fascinated by how the light moves,” explains Christopher.
ISM Objects ismobjects.com.au