The Supernatural Wine

Lee Suckling discovers a superior New Zealand wine on its way to US domination.

Already a hit in England (it’s one of the few New Zealand brands on the exclusive wine shelves of London’s Selfridges), New Zealand wine company &Co launched its 2009 vintage, The Supernatural, in the USA on 1 November.

After a decade of searching for the perfect viticultural site, organic winemaker Gabrielle Simmers set up &Co in Hawke’s Bay, with the purpose of selling its 100 percent estate-grown Sauvignon Blanc to the world.

“This is a true ‘terroir’ wine, from one of the best viticultural sites in New Zealand,” says Gabrielle, who runs &Co with partner Greg Collinge.

To be served in Michelin starred restaurants and fine eateries in 25 US states, plus stocked in Manhattan stores such as Wholefoods and Astor Wines, The Supernatural is destined to further New Zealand’s global recognition as a producer of world-class wines.


The Supernatural’s label – designed by Arch MacDonnell of Inhouse Design – won a Gold Pin at the recent The Best Design Awards. “The Best Awards are an initiative by The Design Institute of NZ to recognise the very best in product, graphic, spatial and interactive design, so we are incredibly proud to have taken out the coveted Gold Pin Award in our first year,” adds Gabrielle.

A bottle of The Supernatural will be placed on a wall at the San Francisco MoMA exhibition How Wine Became Modern alongside other innovative bottle designs, as an example of the progression of design in the world of wine.


&Co Wine