In developing what would be Axolotl Paint the starting point would naturally be authenticity and craftsmanship. As always, the disruption would come from the application of new technological thinking and the design originality that is imbued in all Axolotl products.
This approach comes from the beginning of our brand, from when Axolotl has long explored the intersection of creativity with technology and delivered professional designers the opportunity to re-imagine the possibilities of the built environment.
Metal that looks solid, but weighs as much as a cardboard box. Concrete cabinetry etched with the beauty of a Florence Broadhurst design. Multi-storey blades of terracotta that will never crack. Making the impossible come to life is in our DNA.
Which is why when we set out to develop a paint product, it had to be something that had never been done before. We were excited to open up the beauty and quality of an Axolotl architectural product direct to the non-design professional, whilst also continuing to deliver architects and designers the elevated creativity to which they were accustomed.
The result are paints that are the uncommon combination of technological expertise, traditional craftsmanship and environmental sensitivity.
More than this it is the unique aesthetic palette offered, along with access to innovative design expertise in product selection, that truly differentiates an Axolotl architectural paint from others.