As far as Design Hunters™ go, Carrie Choo goes one further: “I see myself more of an experience hunter,” she says. “Having travelled to fabulous cities to live, shop, love and learn, I’ve been able to find genuine curiosity for so many things.”
Carrie is the face behind the successful Daily Addict brand. Daily addict brings subscribers daily ‘insider’ stories on places to eat, see and play in Sydney and Melbourne. Essentially, if it’s worth being addicted to, they’ll cover it.
“We launched Daily Addict Sydney in January 2008,” she explains. “Our first feature was on a hole in the wall cafe in Balmain called The Little Marionette – it’s still a local favourite.”
Carrie recently launched the latest arm of Design Addict with a Melbourne edition headed up by Kate Vandermeer. “When we scoured high and low for our Chief Melbourne insider, tastemaker and all round fabulous person with their heart ‘in the right place’, we found Kate Vandermeer,” Carrie says.
3 quick questions:
1. What do you see as the major differences between Sydney and Melbourne (with regards to the things you cover)?
Our passion and editorial focus remains the same – to connect our style-seeking readers to the most memorable experiences, interesting events and undiscovered gems in their home city.
2. What is your favourite design object (that you own, or you wish you owned)?
I have my heart set on a set of original Piero Fornasetti plates. Something about so many facets of his beautiful lady fascinates me. Perhaps I can relate to a woman with many interpretations?
3. Can you tell us what keeps you inspired?
Genuine people and their stories. The generosity, immediacy and appetite of the digital online world. Entrepreneurs making their own way, and those willing to share what they’ve learnt.