\u201cLife\u2019s too short for boring spaces.\u201d It\u2019s a simple, yet emphatic maxim that Monique Woodward, one of the founding directors of WOWOWA, has embraced to describe the firm\u2019s vision.\r\n\r\nCreated in 2011, the Melbourne-based civic and residential architecture firm champions an approach to create homes reflecting their clientele\u2019s nuance and personality. And while custom builds may not be a unique business pursuit, WOWOWA\u2019s commitment is; refusing to work on any residential project that\u2019s not purposed to be lived in for at least five years. \u201cIn our mind, it\u2019s a house that\u2019s designed to be loved,\u201d Monique tells Habitus, later adding. \u201cPeople need to emotionally buy into the narratives of the architecture. See [its] value, and to love it, to spend money on sustainability.\u201d\r\n\r\nWhile the idea of an emotional buy-in does allow for more conscious decision making \u2013 take a gas-free home for example \u2013 this notion of longevity is interesting, as often, the purpose of our buildings aren\u2019t often discussed at length. Especially within the paradigm of sustainability, but there is an impact. According to a 2019 report released by the Australian Industry Group, Australia saw 8 808 private house approvals in February 2019. If you consider the number of resources and land required to build a single home, one built for a short-term profit has an ugly inconsistency about it.\r\n\r\n\u201cThe paradigm of the way we talk about sustainability hasn\u2019t worked for a really long time. It\u2019s not making the impact that we need it to, so how do you approach it in a different way that\u2019s around humour? Because humour\u2019s the thing that connects us all,\u201d Monique emphasises.\r\n\r\nAlmost every industry, to some capacity, has been influenced by this universal need for sustainability, Monique herself suggesting how the next architectural movement will be centred around sustainability, inclusivity and humour. But as she continues, Monique discusses how architecture could not only reduce its impact, it could be a solution. \u201c...It\u2019s how architecture should not be contributing. It needs to help reduce,\u201d she adds.\r\n\r\nThis mentality reflects a change in the industry\u2019s status quo. One championed by newer firms to address both environmentalism and social egalitarianism \u2013 a reality seen by the next National Australian Architecture Conference, Monique herself being one of the event\u2019s curators.\r\n\r\nLike any change, it\u2019s difficult to know when it\u2019ll occur. What is clear though is that WOWOWA\u2019s prioritisation for longevity and connectivity reflect how consciousness as a concept is beginning to be embraced, and prioritised, within all architecture. \u201cI think each generation has their own social concerns and construct. For us, it\u2019s starting to see what ours is and to unpack that.\u201d\r\n\r\nWOWOWA Architecture\r\nwowowa.com.au\r\n\r\n[images]\r\n\r\nWe think you might also like What Happens When A Designer Goes Rogue?