Habitus was selected by the premium tapware specialist to display their range in a creative way and to put the Habitus spin on the presentation. The creative team, Habitus Deputy Editor Nicky Lobo and Senior Designer Frances Yeoland, put forward the Habitus Botanical Museum of English Tapware with the statement:
Habitus invites you to take a closer look at these fine specimens of English Tapware – see them flourish in their natural habitat and learn about their characteristics. Habitus encourages a deeper awareness of the products we choose to surround ourselves with every day. In taking this botanic museum approach of presenting English Tapware’s range of products, we aim to inform, delight, and arouse your curiosity.
ETC had worked with the likes of Hecker Guthrie (designers of the Woollahra showroom), and stylists Megan Morton, Kathryn Madden, Georgia Boyd and Clare Lewis previously. The Window with Habitus was the official launch of the concept, with submissions open for creative to pitch their creative concept.
Download a proposal form here.
English Tapware Company