Great Dane gets SuperCool

Barely a month after opening their Fitzroy showroom Great Dane invites The SuperCool to setup their mobile emporium in a loading dock.

The roller doors at the back of Great Dane‘s Johnston Street showroom go up this week to unveil The SuperCool‘s eclectic collection of objects from around the world.

The space is a delivery bay next to the showroom, and despite Great Dane‘s not intending to use it it was an attractive feature; as company director Anton Assaad comments “when expanding Great Dane into the Fitzroy neighbourhood, we wanted a space that not only fulfilled our needs, but also one which had several flexible spaces that we could share with and invite others into”.

The SuperCool are set to be the first in a series of temporary tenants, and their reputation for skipping from one unusual spot to the next (Pope Joan Cafe in East Brunswick, the SO:ME space and St Ali Cafe in South Melbourne) makes them the perfect choice to launch the collaborations. SuperCool‘s Kate says  “It’s in a great location within the heart of Fitzroy and on a street where the best vintage, interior and furniture designers merge together. We love the idea of having a semi-permanent space set up in Fitzroy for SuperCool fans to check out in their lunch break and on the weekends whilst they indulge in gastronomy, music, fashion and culture.”

The SuperCool will occupy the space, accessible from Napier Street, for six weeks starting Thursday March 29.