Located on the second floor of the Seibu Shibuya department store in Tokyo, the hat cloud design is created though the placing of cylindrical structures irregularly throughout the space.
The store is located in a somewhat secluded area, and the hat cloud design makes the constraints of the uneven surfaces of the less noticeable. In fact, this allows for variation of the space within the immediate surroundings, turning the store into a welcoming, three-dimensional space.
The ceiling heights are varied according to each cylinder in the store, so as not to draw attention to the internal beams. Contrasting the overall store bearing the image of huge clouds, the individual hats have been displayed like small umbrellas. Previously, the store’s goods were displayed on shelves, however this umbrella style design is a more eye catching and fun design, to entice shoppers in.
The middle section of the space has been turned into a common seating area, with mirrored stools and tables, and pipes hanging from the ceiling. Hats randomly hooked on this pipes create a floating umbrella of hats.