Australian brand Tongue N Groove has moved into a new home in Sydney, designed by renowned architects Tobias Partners. The concept of thinking outside the box at it’s best; the space highlights the material’s versatility and marks the beginning of endless design possibilities for all designers, architects and consumers.
Nick Tobias – who serves as the founding partner of Tobias Partners – designed the interior with a nod to the company’s ethos and success in the past few years. He transformed the space into a series of “experiences” that he describes as “contemporary interpretations and variations of the product.”
Serving as a stage to shine light on the potentiality of solid oak boards, Tongue N Groove really placed emphasis on its product in a new way. “Although our product range is recognised as high-end across the architecture and design industry,” explains Elle McCarthy, general manager at Tongue N Groove, “we wanted to showcase the product in such a way that it appeals to a wider range of consumers and designers.” This resulted in several design features: a vertical dance of the products on the ceiling; timber battens that divide private and public rooms; exquisite brass mirror inlays and various finished floor levels displaying the playfulness and flexibility of Tongue N Groove’s portfolio.
Having designed the brand’s previous showrooms, Tobias Partners understands that the core values of Tongue N Groove lie in its passion to provide the Australian market with an unmatched product in strength and style. Comprising three layers of solid European oak and a 6mm wear layer, the product bestows elegance and durability upon each and every project.
In order to ensure that people step foot into the store, architect Nick Tobias explains that, “the entire shop front opens up with no visual obstructions.” This actively engages consumers from the street-level, proving that the more sensory the experience, the more likely people get drawn in.
“The wide space granted architects with design flexibility and the ability to create a new design story that is specific to the products we offer.” – Elle McCarthy, general manager, Tongue N Groove
The Tongue N Groove showroom can be experienced at 17-19 Danks St, Waterloo New South Wales
Celebrating the launch of a showroom that consciously pushes the boundaries of design as we know it, Habitus Living wishes to congratulate the Tongue N Groove team on an exciting new chapter!