Utilising “very Kiwi” designs and materials, Napier-based Home Base Collections is developing a strong name for itself in the New Zealand fabric market.
“I wanted to pluck design elements out of the things New Zealanders are familiar with, without being blatant,” says Leanne Culy, creative genius behind the homeware brand. “I love the bush, and remember holidays based outdoors, so these were the inspirations behind the current designs.
“We also chose to have the fabrics produced with the least environmental impact; the yarns are grown using no herbicides or pesticides and are fully biodegradable.”
Home Base Collections fabrics were designed to fit into both modern and older, more relaxed environments – especially the holiday home or ‘bach’; an iconic place of leisure in Kiwi culture.
Holiday prints featuring anchors and caravans are prominent, creating “something about us, for us, about the way we live,” says Culy. “I hadn’t seen a lot of textiles doing that as they’re often based around international design trends.”
The star product for 2010 is Home Base Collections’ Zig Zag lamp base. “The sustainable New Zealand-made bases are a design from the 1950’s by [co-founder Brian Culy’s] father, and are made of New Zealand pine – to fit with our commitment to be as sustainable as possible,” Culy explains.
“It’s a product you can feel comfortable with in any environment for a long time to come.”
Home Base Collections
homebasecollections.co.nz
