From meagre beginnings as the fledgling brainchild of industrial design consultancy Catalyst Design to a multi-award winning bicycle accessory brand with a worldwide audience, Melbourne’s Knog is a company on the move.
Launched under the Catalyst umbrella in 2002 by industrial designer Hugo Davidson and mechanical engineer Malcolm McKechnie with a name inspired by the humble bike helmet – Knog is short for knoggin – the company now distributes to 46 countries across the globe and has a retail store in South Yarra.
From the outset the pair focused purely on bike helmets but soon discovered an untapped market in cycling, relishing the chance to work in exciting new product categories while simultaneously promoting health and sustainability.
Today, the company is best known for bike lights but also manufactures more than 400 products including luggage, gloves, a range of tools, cycle computers and bike locks.
However, their signature product remains the Frog Light – produced from flexible silicon. The product has ‘spawned’ a huge range of silicon-base products from Knog – seen in new alternative bike security option the Sausage Lock which comprises woven braided cable with fibre core over-moulded with vibrantly coloured silicon.
Davidson says for eight years Knog has achieved notoriety for a product range with a simple, “fun” aesthetic.
“We’d be one of the few brands in the market that didn’t originate from within the cycling industry so our product is perceived as being a fresh alternative to 95 per cent of what’s out there.”
Knog shop
364 Chapel Street, South Yarra, Melbourne
+61 3 9824 0110
[email protected]
Knog
03 9428 6352
[email protected]
knog.com.au
