Danish eyewear brand LINDBERG’s spring-summer (SS25) collection is laser-focused on luxury and high design. It also marks the brand’s first sunglasses release since joining Kering Eyewear. The new campaign centres on personalisation and individuality, with portrait-style visuals featuring people wearing their own custom LINDBERG frames. These made-to-measure designs underscore LINDBERG’s design philosophy – that “true luxury is made to measure.”
Rooted in Danish modernist principles, the SS25 sunglasses highlight the brand’s dedication to material innovation and – fittingly enough – visual clarity. Frames are crafted using ultra-lightweight materials and precision-engineered without screws or rivets, an emblem of LINDBERG’s drive towards “ingenuity on the verge of the impossible.” The clean lines and sleek proportions of the collection offer a unisex appeal while retaining minimalist elegance.
Meanwhile, colour plays a critical role in the collection, taking cues from some renowned design names. The lens palette looks to Olafur Eliasson’s 2006 installation Your Panorama Rainbow, located in Aarhus near LINDBERG’s headquarters. This subtle nod to Danish art embeds cultural storytelling into the eyewear’s visual identity, connecting craftsmanship to contemporary artistic expression.
Suggested: A conversation with Nagnata founder, Laura May
Founded in 1986 by architect Henrik Lindberg and optometrist Poul-Jørn Lindberg, the brand has continually pushed the boundaries of functional, minimalist eyewear design. The new collection continues this trajectory, offering refined construction in titanium, gold, platinum and other durable materials.
Reprising his role as global brand ambassador is Jackson Yee, whose understated elegance is highlightes to sync with LINDBERG’s vision of effortless sophistication. The SS25 campaign is all about the LINDBERG commitment to Danish design values, combining comfort, clarity and customisation in a product that speaks as much to tradition as it does to future-facing design.
