Originally launched through a 2014 Kickstarter campaign, designers Jesse Leeworthy and Jonathan Byrt’s initial goal of $15k was achieved within 36 hours. 45 days later and the duo had raised over $260k, and sold over ten thousand bottles. Now, the memobottle is available internationally, and is included in the Museum of Modern Art in Austria.
This success story begins a new chapter with the launch of the A6 memobottle, a smaller companion to the existing A5 sized bottle. Named for the paper sizes the bottles resemble, the A5 and new A6 memobottles are both designed to fit perfectly into handbags, computer cases, folders, laptop bags, and with the A6, even pockets.
Whilst striking in design, the bottle’s design has functionality at its core, “We don’t want people to buy this bottle who aren’t going to use it – that goes against everything that we stand for,” the founders say. “We aim to create useful and beautiful products that can assist in bringing us back to more reusable society.”
This notion of a reusable society drives the memobottle team as they grow, with the having been using the #OneBottleMovement social media tag since day one, promoting a platform that can educate and push for a more sustainable and reuse driven society
From humble beginnings in Melbourne, the memobottle is now an international sustainability and design hit, and the A6 looks to only continue this, “We decided that the memobottle not to only had to be better for the environment but it had to provide the user with something just as or more convenient than their current situation,” the pair say on the design. “The memobottle had to be beautiful, transparent and make people think, encourage people to ask questions and use all of this as a vehicle to encourage people to move away from throw away water bottles.”
Memobottle
memobottle.com
