When we talk about ‘design’ we’re often talking about an object, a piece of furniture, or a space. But design is also defined as “the purpose or planning that exists behind an action or object” (Concise Oxford English Dictionary, 2008).

Design Your Life is a new book by Vince Frost, CEO and Executive Creative Director of Frost* Collective. You may have seen his work, whether through branding, digital or environments, but here Vince is communicating his own story, and the way he has come to “appreciate the power of the design process as a means for improving his life”.

What is unexpected are the interview questions which tease out discussion on positivity, the importance of ‘presence’ and collaboration. I love seeing these emotional (okay they’re hippy) concepts integrated into the context of the design industry. Because often the way we discuss design can be confined to the intellectual, or worse – elitist or shallow.

Telling people it’s possible to Design Your Life is a powerful statement on a personal level, and also encourages people to think of design as an active process, rather than a finished object or static space. Design is dynamic, fluid and happening all the time.
Design Your Life = Define your Life.
Design Your Life
designyourlife.com.au