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Table & Chair Company is sexing up the Perth retail scene with a revamped showroom and Jardan furniture on floor.
The overhaul and brand acquisitions take this company to the next level and bring a more sophisticated approach to residential retail to Perth.
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“Our showroom looked very residential before, but we also have a very commercial-focused family of brands. So we’ve aligned our showroom with our offering,” says managing director Joseph Merlino, who has been at the helm of this 15-year-old company for the past two years.
“It hasn’t increased in floor space, but it has allowed us to display more product. Rather than walking into a floor space of furniture, we have created furniture platforms and chair walls, which create heroes out of each product and allow you to look at each product individually.”
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The revamp hasn’t lost the industrial feel of the Subiaco-based showroom, but adds warmth and an obvious environmental statement through eco ply on the chair displays and GECA-certified Bolon grey woven vinyl on the furniture platforms.
Warmth and a focus on environmental responsibility are two areas that represent where Joseph is taking the company and explain the acquisitions of Jardan.
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“We have brought Jardan into our family because: I love their story; Jardan is a company that offers upholstery, which we didn’t have in our collection; and they have a commitment to environmentally friendly design – a lot of projects we have been working on lately are calling for GECA certification and Jardan is 100 per cent GECA rated,” says Joseph.
Table & Chair Company will also relaunch Vitra Commercial into the Perth market in September when the Melbourne-based Vitra team arrives into the city to conduct workshops on its products, particularly showcasing the id chair collection and Citizen Office concept.
Table & Chair Company
tableandchaircompany.com.au