At 2024 Milan Design Week, Technogym commemorated its 40th anniversary with the much-anticipated “Design to Move” exhibition. This showcase highlighted 40 distinctive Technogym Benches, one of the brand’s most well-known home wellness products, each crafted and reimagined by a diverse array of 40 international designers and artists.
Founded by Nerio Alessandri in 1983, Technogym is a world leader in fitness, wellness, sport and health. The brand provides a complete ecosystem of smart fitness equipment and digital services, providing enthusiasts with a unique combination of technology, design and passion for the wellness lifestyle.
Technogym Bench is a multi-functional home gym bench that combines a range of exercises into the smallest possible physical footprint. Using this innovative all-in-one training solution as a blank canvas, an impressive collection of artists and designers, including the likes of Antonio Citterio, Nendo, Patricia Urquiola, Kelly Hoppen, Piero Lissoni, Walter de Silva, Rolf Sachs, Elena Salmistraro, Michele Bönan, and many others, provided unique interpretations of movement.
Among the participants was Gadigal contemporary indigenous artist, Kate Constantine, whose piece reflected to her contemporary Aboriginal arts practice in a playful perspective. “[My] piece is titled Ken Done Loves Guwing Burbuga (Sunrise) and is part of my Ken Done Loves Collection; an homage to the 1980’s Australian icon famous for painting Sydney, my Gadigal (Aboriginal) homeland. As a proud contemporary Aboriginal Australian artist it is such a privilege to share our stories and Culture on the world stage with Technogym as part of the 40th anniversary celebrations, ” Kate explains.
“Design to Move” was visually designed and developed in collaboration with the renowned Architect and Designer Giulio Cappellini and curated by Bruna Roccasalva. This exhibition celebrated different interpretations of the concept of wellness through a range of unique artistic and cultural perspectives.
Technogym also exhibited at Salone del Mobile 2024, the leading annual international event for the furniture and design industry held in Milan from April 16 to 21. The world-famous trade fair showcases an extensive array of furnishing products renowned for their expressive design and innovative blend of functionality, technology, and materials, all aimed at elevating the home environment. Visionary concepts, sustainable practices, and emotional resonance form the common language among the exhibiting companies and brands.
The festivities do not end there, with the official launch of the new Technogym x Pure Interiors luxury wellness space on May 3. Featuring Technogym’s luxury design range, Personal Line, this project is the ideal collaboration with Pure Interiors, a brand known for their contemporary furnishings and design solutions for high-end, customised spaces.
Incorporating cutting-edge biomechanics and digital innovations, the Personal Line collection integrates high-quality materials and meticulous craftsmanship, designed to function as both fitness equipment and works of art. Encompassing some of Technogym’s most iconic pieces, such as the Treadmill, Bike, Recline, Elliptical, Kinesis, and Power Station, all equipped with the innovative Live Console digital user interface, this carefully curated series is an ideal enhancement for any home or upscale wellness environment.
The launch will also showcase highlights of the “Design to Move” project at Salone de Mobile 2024 and Milan Design Week, as well as offering attendees key learnings on the latest trends in Wellness and Design.
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