When the name of your design studio comes from a play on words for ‘zero memory’ – Zerom being zero plus m for memory – the very idea of starting with only a blank canvas is the image that springs forward.
For India-based studio Zerom, this sense of emptiness is the most desirable place to start a design, as founder and principal interior architect Devika Jain explains: “Only a blank canvas contains all potentialities. Despite being nothing, it is possible of containing the world.”
Underpinned by an approach of stripping away and shedding preconceived ideas allows for refreshing outcomes. “Unlearning is core to our process, challenging traditional design principles and encouraging us to think beyond norms,” Jain says.
At the heart of Zerom and its work is a philosophy of “less is more,” where the beauty of minimalism takes centre stage. Drawing inspiration from a balance of the simplicity of nature and the beauty of traditional craftsmanship, Zerom’s design approach merges the pared-back with the timeless.
“By focusing on the essential components and eliminating unnecessary clutter, we create serene environments,” Jain explains. But this is a minimalism based not on taking a space to its bare bones, but rather refining every detail. Jain says it’s about “achieving maximum impact with minimal means, ensuring each detail is thoughtfully considered and contributes to a cohesive and elegant design.”
While a general notion of minimalism pervades, Zerom remains deeply rooted in the cultural richness of India, particularly its artisanal heritage. Collaborating with local craftspeople, Jain aims to bring the beauty of traditional crafts into the contemporary design world. Through these partnerships, the studio honours time-tested techniques bringing a modern aesthetic eye.
“India holds a treasure trove of traditional skills,” Jain says, “We’ve been collaborating with artisans to preserve these techniques, integrating their expertise into contemporary designs.” This synergy not only breathes new life into ancient crafts but also creates pieces that tell a story of cultural revival.
The studio goes beyond conventional design practices by incorporating elements such as innovative lighting, tactile materials and even music, to craft spaces that evoke emotional connections. “We create holistic experiences, allowing people to connect to the space on a deeper level,” Jain shares. This experiential quality transforms their projects from functional spaces into immersive environments.
Central to the studio’s ethos is the close collaboration Jain fosters with clients. The studio values in-depth conversations, understanding not just the practical needs but the emotional desires behind every project. “We incorporate personal touches, in the form of unique art pieces, family heirlooms, or bespoke furnishings, to make the space feel truly like their own,” Jain explains. This highly tailored approach ensures each project resonates on a personal level with its inhabitants, making it more than just a space – it becomes a reflection of those who live within it. “Beyond aesthetics, we see a home as a temple for the mind, providing refuge from a relentless world.”
As a personal reflection, Jain sees home as an emotional anchor: “A home is more than just a structure, it’s a sanctuary where the heart finds solace and the soul thrives.” To her, a home captures the essence of life’s most intimate moments – from the gentle morning light to the quiet hum of family routines. Every detail, every mark in the design tells a story of life lived fully and authentically.
With a unique blend of minimalism, cultural reverence and experiential design, Zerom studio creates spaces of thoughtful craftsmanship and the human experience.
