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Design Hunter Q+A: Shelley Boyd

Design Hunter Q+A: Shelley Boyd

Today’s Design Hunter is a workaholic, a lover of seafood and the fonder of national wholesale company Boyd Blue.


Name: Shelley Boyd

Where you are from/live: Burleigh Heads, Gold Coast

What you do: I am the founder of national interiors wholesale company, Boyd Blue, and I also own and run our two in house brands White Furniture Design and Boyd Homewares.

I manage a fantastic team of people, travel the world regularly on buying trips sourcing timeless unique product for our in house collection Boyd as well as working with the other local and international brands we represent.

When did you first know you wanted to be a creative entrepreneur?:

From a very young age, I have always wanted to own my own business, and I am incredibly passionate about interiors and the trade in general. I love that we are helping our clients create magical interiors.

Your latest project:

We have just finished opening showrooms across the country, have purchased a new commercial space to relocate our Brisbane showroom and will soon commence operations in New Zealand.

We have also just launched our new 2015 Boyd catalogue and I am currently travelling the globe sourcing and buying for the Boyd 2016 collection.

Where you find inspiration: Travel, hotels, trade shows, I particularly enjoy Highpoint in the States and Maison Objet in Paris (www.highpointmarket.org, www.maison-objet.com/en) my factories, and magazines

Three people that inspire/excite you:

I am inspired by entrepreneurs with a creative edge, self-made business owners and people who give back.

1) Ralph Lauren – I love his classic style & his vision and I am inspired by the global empire he has built up over the last 45 years.
2) Jamie Oliver – his wit, his passion, I admire his success and the fact that he gives back.
3) Oprah Winfrey – a passionate workaholic whose phenomenal success inspires me, I particularly love how kind hearted and generous she is.

What is your favourite…

Car/bike/plane/boat model: Airbus A380 – quiet and comfortable, vintage classic cars, Vespa, Mercedes Benz CLS 350, kayak
Chair model: Wishbone Chair – Wegner

Residential space: I love coming home to BURLEIGH heads to the house my husband designed
Commercial space: Hayman island 13 years ago on our honey moon

Decorative product: I adore our Boyd handmade mirrors
Functional product: Boyd handmade Marley trays with inlaid bone
Handmade good: All of our Boyd collection is handmade, I particularly love our decorative glass and am passionate about establishing an artisan collection
Mass-produced good: lipstick

Item in your studio: my whiteboard, great for planning and goal setting, brain storming team ideasTime of day to work/play:
I love early mornings to work with no interruptions, I work hard every day so when I want to play I pump up our sonos system and pour a glass of bubbles and watch the sun setting over the hinterland

Meal: Simple clean fresh food, I love fresh seafood, particularly blue eye fillets and healthy crunchy salads
Restaurant: Fish House Gold Coast (thefishhouse.com.au),I love Vietnamese and Japanese food, Toko in Surry Hills is another favourite of mine (www.toko-sydney.com), just around the corner from our Sydney showroom.

Drink: Sav blanc – mud house, French bubbles on special occasions
Bar: Bar Palladio Jaipur (check out their facebook page)
Piece of technology: iPad-exceptionally useful for a business owner travelling the globe
Historical figure: Coco Chanel
Fictional character: James Bond

Vice: A glass or two or three of wine after a big week
Virtue: I’m a workaholic, I love my business, it’s my hobby and my passion

What does the term ‘Design Hunter’ mean to you?

Sourcing timeless, unique, inspiring ideas and products that combine to create magic


Boyd Blue