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Full of Beans

In a move to up-cycle traditional methods of coffee-making for its design-savvy consumers, NESCAFÉ has engaged three Australian designers for The Azera Project – a competition showcasing how 150 plungers can be transformed into something new and amazing.

Coffee has evolved – NESCAFE AZERA is the next generation of coffee that combines premium instant coffee with finely ground-roasted beans. The result is a full-bodied taste and rich, intense aroma like no other. It’s time to find another use for your old plunger.

nescafe_7Seaton McKeon

NESCAFÉ is giving three designers the opportunity to do just this. The designers – a mix of industrial, product and furniture makers – are adept in evolving materials and objects in surprising and inventive ways. NESCAFÉ is asking them to show us the ultimate reuse of a plunger.

nescafe_6Christel Hadiwibawa

But not just one plunger, a whole bunch of them; 150 to be precise. And some cash to help transform them into something else entirely through cutting-edge techniques and processes. In two weeks (no pressure).

nescafe_5Jacob Pemble

This is a challenge – it’s head-to-head competition to find the most innovative and exciting evolution the plunger has ever seen, demonstrating the value of design to the every day consumer.

Hover by Christel Hadiwibawa

From March 24 – 28 NESCAFÉ will be asking you to help decide what theme the designers use and then follow.

Light by Jacob Pemble

Follow the designers Seaton McKeon, Jacob Pemble and Christel Hadiwibawa from March 31 – April 14 as they create their pieces. NESCAFÉ will be unveiling the final pieces on April 15th at an event in Sydney.

Bollard (left) and Hanger (right) by Seaton Meckeon

While the judges will decide the official winner on the event night, it will be up to you to vote on a Peoples’ Choice from April 15 – 22 on Facebook. Follow the competition as it unfolds at the NESCAFÉ Facebook page.

You can also catch the official Azera Project video, and meet the designers here: