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Medora Danz Makes For A Very Special Guest At Sydney Indesign

Medora Danz Makes For A Very Special Guest At Sydney Indesign

“Thanks to [social media] architecture, interior design, fashion and art can be shared in seconds, making design accessible and pervasive to all,” says the Senior Vice President of Blu Dot, on Australian shores to meet you at Sydney Indesign, 11-12 August.

In recent years design has very much become a global concept. What have we learnt?

That everyone deserves nice things that are well designed and made to last. Thanks to Instagram, Pinterest, etc. architecture, interior design, fashion and art can be shared in seconds, making design accessible and pervasive to all. You don’t have to be a design enthusiast or know the secret handshake to join in the conversation. Ultimately, I hope that this continues to fuel the democratization of good design.

What precautions do we need to observe and pay special attention to moving forward?

We have to keep the human touch in what we do. Technology is obviously essential to our modern lives, and it has certainly improved how things are designed and made, but I think we need to let a chair be a chair and let a table be a table. It does not have to access the internet or run on an app to be useful or good. Technology can become obsolete quickly, a chair will not. We can’t forget how something looks and feels is ultimately how people will choose what they buy.

What can the A+D industry, alongside design enthusiasts, learn and gain from gatherings such as Sydney Indesign?

You mean besides getting to see Blu Dot’s latest work and hearing my bad jokes?

Why was it important for Blu Dot to participate in Sydney Indesign?

We like to think that Blu Dot is part of the next generation of American design and we hope what we are doing has broad appeal. We want our work to be inviting and useful, not precious or intimidating. Being at Sydney InDesign gives us the opportunity to share what we do on a global stage. 

What thrills you about our industry?

We are really lucky to get to do what we do. So everyday that we are designing and putting new original work out there is pretty thrilling. There are so many customers that we have yet to meet and it doesn’t get much more exciting than that!

Interview by Holly Cunneen




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