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An Unlikely Pairing

An Unlikely Pairing

Sneaker brand Reebok has partnered with Eames Office to create an inaugural drop of its classic Club C shoe.

Honouring the creative legacy of Ray and Charles Eames, an unlikely collaboration between sneaker company Reebok and the Eames Office will see a limited edition run of monotone Club C’s released online at Reebok.com.au on Friday 15 October.

The collection is a world-first between a footwear brand and the Eames Office, which is now operated by the third generation of the Eames family.

Renowned for designing timeless, yet ground-breaking furniture pieces, the husband-and-wife duo influenced mid-twentieth century design through their innovative and playful pieces. Many classics remain highly covetable and continue to be sold through Herman Miller and Vitra.

In a similar vein, Reebok crafts footwear that shaped a generation. The Club C sneaker offering a heritage silhouette, defined by a lo-fi aesthetic and supreme function; all characteristics that remain today, and unsurprisingly translates into the Eames design philosophy.

The collaboration has seen both Reebok and the Eames Office re-engineer the iconic Club C, making it as similar to the original 1985 release as possible, while also innovating the materials and production processes.

The Reebok x Eames Club C ‘Monotone Pack’ is pure and essential. The design features heritage accents like original size tongue tags, squared-off window boxes, die-cut tooling, classic logos, and a restored internal arch bandage for enhanced fit and comfort.

The arch bears a custom Reebok x Eames print to integrate the partnership at a functional level. Grey soles and woven EAMES tags are subtle accents that speak to the industrial imperatives underlying the output of the Eames Office, while the insole bursts with a colourful triangle print as a tribute to the Eameses’ sublime mastery of detail.

The Reebok x Eames Club C will retail for $180 AUD.


Author:

Aleesha Callahan is the editor of Habitus. Based in Melbourne, Australia, Aleesha seeks out the unique people, projects and products that define the Indo Pacific region. Aleesha was previously the editor of Indesignlive.com and has written and contributed to various publications and brands in her 10 years in the architecture and design industry, bringing intimate insight to her stories having first trained and practised as an interior designer. Her passion for mid-century design and architecture began while living and working in Berlin.