Like most things, designing and developing a truly beautiful and functional new piece of furniture is all about inspiration, research, sweat, skill, luck, chemistry … but that’s only one part of the equation. Having the business savvy and marketing nous to successfully float it out into a world crowded with stuff is the other bit.
Not that these are mutually exclusive elements and skill sets in the business of design. In fact it’s precisely when the skills and temperaments of a dynamic team overlap and coalesce into a coherent whole that things really start to happen.
Something Beginning With was formed in 2011 when industrial designer Lisa Vincitorio and visual artist Laelie Berzon combined forces with a vision to create a furniture range that merged high quality design, visual appeal and local manufacturing.
What Berzon brings to the job at hand is a deep understanding of colour from a visual arts perspective and a strong furniture sales background.
Lisa Vincitorio is industrial-design trained and is perhaps best known for her ‘Fruit Loop’ and ‘Revolution’ pieces she designed for Alessi.
Together Vincitorio and Berzon conceptualise each product. Vincitorio looks after development and engineering; Berzon sales and marketing.
So far the pair have launched 21 products ranging from sofas, lights, armchairs, stools, occasional tables, ottomans, rugs and storage.
The latest, Finn easy chair and coffee table, are the result of an extensive development process. The easy chair’s base is constructed from oval tubing to complement the soft curves of the shell and it is designed to be both “unique and adaptable”, says its designers.
The coffee table is designed to complement the chair, is made in powder-coated metal and is suitable for outdoor use.
SBW also tailor furniture from the current collection for clients as well as create bespoke furniture from concept to fruition to suit a client’s specific requirements.
The company’s Melbourne-based manufacturing network provides SBW customers to have access to furniture from the existing ranges that can be adapted to their choice of colour, finish, size or specs.
Something Beginning With