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Cult Pop-Up Launch: They Came. They Curated. They Conquered.

Cult Pop-Up Launch: They Came. They Curated. They Conquered.

CULT Pop-Up Launch: They Came. They Curated. They Conquered. | Tim Olsen, Michelle Macarounas, Richard Munao, Michelle Paterson

The launch of the Cult Curated Edition by Infinite Design Studio on Wednesday evening filled Woollahra’s Queens Court with an eclectic crowd and an effervescent atmosphere.

The presence of the bespoke pop-up store in the inner-eastern Sydney suburb of Woollahra represents the breaching of a new frontier for Cult. For the rest of us who love, live and breath design, it represents a collaboration that is well-and-truly worth celebrating. It marks the coming together of some of Sydney’s most influential design figures and artistically inclined – Cult founder, Richard Munao; Infinite Design Studio’s Michelle Macarounas; Tim Olsen of Olsen art gallery; and .M Contemporary’s Michelle Paterson.

Taking the mic to share a toast with attendees, Richard Munao gave credit to Michelle Macarounas for instigating the fortuitous collaboration. Reminiscing on the conversation that had ignited the idea, Richard recalled discussing with Michelle his desire to expand and diversify Cult’s following. Her advice? “You need to be in Woollahra”. And Wednesday night – at the very least – was proof that she was right.

“We are fortunate to be part of a wonderful community that has embraced our new way of bringing design ideas to the public,” says Michelle.

If you happen to be in Sydney, we’d highly recommend taking a trip to Woollahra to visit the Cult Curated Edition by Infinite Design Studio yourself. A selection of furniture, lighting and accessories from international and local brands including Poltrona Frau, Carl Hansen, HAY, Gubi, &tradition, NAU, Zanotta and Cappellini, alongside artworks from Olsen Gallery, M Contemporary and Otomys and fabrics from Kvadrat and South Pacific Fabric are showcased and available to purchase in the pop-up store.

If you were unable to make it there in person, never fear – you can always live vicariously through the pictures! Here are a few of our top pics.


Infinite Design Studio

Olsen Gallery

.M Contemporary

Photography by Fiona Susanto

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