In today’s world of fashion faux pas and reality television, it seems millennials are to blame for many things. Beyond eating all the avocados, millennials are impacting other areas as well; most notably in business. Unpacking this concept comes Millennial 20/20, a global summit determined to understand the contemporary consumer, who – bolstered by modern technology and a 24-hour news cycle – is more difficult to please than ever.
With previous residencies in London, New York and Singapore, Millennial 20/20 Sydney will mark the first time this groundbreaking event visits Australian shores. Shaped by the local marketplace, Millennial 20/20 Sydney looks to Australia’s own movers and shakers for answers posed by the next gen.
Across two days of discussions and demonstrations, the global summit asks industry leaders for their take on consumers’ millennial mindset and how it’s transforming their businesses. Expedia’s ANZ Managing Director, Michael Pearson, AirBnB’s ANZ Country Manager, Sam McDonagh, and Patrick Schmidt, the CEO of Iconic, are just a the few of the speakers that will throw their hat in over the two days.
Running Tuesday 14-15th November at Sydney’s iconic Carriageworks, Millenial 20/20 will also feature immersive showcases, a curated exhibition and bespoke networking events. Throughout the insightful two days runs the event’s core, founding belief: that millennial is a mindset rather than just a demographic.
“This mindset extends into consumer patterns and behaviours that are having an evolutionary impact on businesses and brands across the globe,” says Rupa Ganatra, Founding Partner of Millennial 20/20.
“Millennials are driven by authenticity, connection, creativity, trust, convenience and digitalisation – this will forever change how businesses attract and engage with their consumers,” adds Lauren Greschner, Event Head.
Whether you’re a baby boomer or Gen Z – there is a little millennial in all of us, and when we speak, businesses listen.