In today\u2019s world of fashion faux pas and reality television, it seems millennials are to blame for many things. Beyond eating all the avocados, millennials are impacting other areas as well; most notably in business. Unpacking this concept comes Millennial 20/20, a global summit determined to understand the contemporary consumer, who \u2013 bolstered by modern technology and a 24-hour news cycle \u2013 is more difficult to please than ever.\r\n\r\nWith previous residencies in London, New York and Singapore, Millennial 20/20 Sydney will mark the first time this groundbreaking event visits Australian shores. Shaped by the local marketplace, Millennial 20/20 Sydney looks to Australia\u2019s own movers and shakers for answers posed by the next gen.\r\n\r\nAcross two days of discussions and demonstrations, the global summit asks industry leaders for their take on consumers\u2019 millennial mindset and how it\u2019s transforming their businesses. Expedia\u2019s ANZ Managing Director, Michael Pearson, AirBnB\u2019s ANZ Country Manager, Sam McDonagh, and Patrick Schmidt, the CEO of Iconic, are just a the few of the speakers that will throw their hat in over the two days.\r\n\r\nRunning Tuesday 14-15th November at Sydney\u2019s iconic Carriageworks, Millenial 20/20 will also feature immersive showcases, a curated exhibition and bespoke networking events. Throughout the insightful two days runs the event\u2019s core, founding belief: that millennial is a mindset rather than just a demographic.\r\n\r\n\u201cThis mindset extends into consumer patterns and behaviours that are having an evolutionary impact on businesses and brands across the globe,\u201d says Rupa Ganatra, Founding Partner of Millennial 20/20.\r\n\r\n\u201cMillennials are driven by authenticity, connection, creativity, trust, convenience and digitalisation \u2013 this will forever change how businesses attract and engage with their consumers,\u201d adds Lauren Greschner, Event Head.\r\n\r\nWhether you\u2019re a baby boomer or Gen Z \u2013 there is a little millennial in all of us, and when we speak, businesses listen.