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St James Whitting And Designer Rugs Launch Elementals

St James Whitting And Designer Rugs Launch Elementals

St James Whitting And Designer Rugs Launch Elementals

Collaboration is said to lead us places we’d never arrive travelling solo, no one knows that better than Designer Rugs.

Kate St James, FDIA, and Catherine Whitting, AssDIA, have long, extensive – but heretofore separate – careers in the Australian design realm. The duo joined forces in recent years to create St James – Whitting, an interior design practise with a hard lined focus on sustainability and environmental responsibility.

Designer Rugs have likewise endured the ups, downs, shifts and flips the ever-fluid design industry is known for.

No strangers to each other, or to the process or collaboration, the two entities have been hard at work putting together the Elementals rug collection produced and distributed through Designer Rugs.

On Thursday 19 October – at long last – the collection of five dynamic, colourful, and truly unique rugs was launched. You can see them in more detail here.

Photography by Sean Foster


Holly Cunneen was the editor of Habitus and has spent her time in the media writing about architecture, design and our local industry. With a firm view that “design has a shared responsibility to the individual as much as it does the wider community,” her personal and professional trajectory sees her chart the interests, accomplishments, and emerging patterns of behaviour within the architecture and design community.