As a promotion of the country’s strengths, be they sporting, touristic or cultural, the GREAT campaign has been an opportunity for the nation’s talents to be brought to the fore – especially in the arts and culture.
hat resolute, nationalistic drive is demonstrated in the wealth of design talent at work within the UK and abroad. The likes of Benjamin Hubert and Lee Broom form a new generation of GREAT designers forging a new identity that shakes off misconceptions of England as stuffy or staid. Their commercial and creative success measured in their rapid rise to international recognition.
Taking a principal role in the program is Sydney Indesign, where the British Council’s GREAT Britain Design Trail (a dedicated bus route around the city) will take participants on a journey from one exhibit to the next, all the way highlighting excellence in British creativity from the likes of Ross Lovegrove, Timothy Oulten, Lee Broom, Established & Sons and many more.
In celebrating Indesign’s GREAT Britain Design Trail, we have five Granta packs to give away. Each consists of a Granta tote bag and a copy of “Granta 123: Best of Young British Novelists 4″
To enter: email email@example.com with the subject line: “GRANTA COMP” and tell us in 50 words or less
‘Which UK designer/studio excites you most? And why?’
Sydney Indesign 2013