Issue 65

The 'Bespoke' Issue

With Guest Editor Yasmine Ghoniem, we are launched headfirst into the world of unique and eclectic design. From architecture to interiors, there is nothing that can’t be enlivened with bespoke interventions. Granted, a stunningly beautiful home can be made by simply shopping for the best, but when the artist’s hand is introduced, some pure magic is possible. Whether it is an artwork or a new upholstery, a built-in component or a mosaic inlay, these gestures, whether bold or subtle, are what make the home unique.

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deFrost* 35 with Ellen Baron

Curated by founder and Executive Creative Director, Vince Frost, the deFrost* lectures feature speakers drawn from his broad network of leading local and international thinkers and achievers. This month, deFrost* guest speaker Ellen Baron, CEO and Founding Owner of Ruby Cha Cha will examine the 50+ market opportunity.

By 2016, one in every three Australians will be part of the 50+ market, and yet they are still invisible to the greater marketing population. So, what are the facts about this growing population that we need to understand? What are the myths that are holding marketers back? And how can you make the most of this opportunity to get ahead of the game?

Join deFrost* to be enlightened, engaged and encouraged to rethink the 50+ opportunity, as Ellen Baron, CEO and Founding Owner of Ruby Cha Cha, draws from her extensive experience in strategy and clinical psychology to decipher the 50+ market and share the potential this market has for marketers, organisations and consumers.

Date: November 26, 6:00pm for 6:30pm start
Address: Frost*collective, Level 1/15 Foster Street, Surry Hills, Sydney
RSVP: Eventbrite

DeFrost*
de-frost.com
frostcollective.com.au

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Issue 65

The 'Bespoke' Issue

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