Melbourne is now famous as the world’s most liveable city, but locally we know it as Australia’s most art-focused and aesthetically conscious location. The boutique architecture and design trade event Saturday in Design has been held there biannually since 2004, and despite beginning in Sydney in 2003 and having been welcomed by the industry scenes of Brisbane, Hong Kong and Singapore, there has always been something particularly special about the Melbourne event. Perhaps it’s because in a city where street art takes precedence over street signs, good design is a matter of local politics.
In 2013, it was time to evolve the event, and instead of Saturday in Design, we premiered its re-imagined format, Indesign: The Event. Its debut in Sydney attracted our largest industry crowd to date – almost 8,500 visitors – and in 2014, we hope you will join us to celebrate the Melbourne premiere of our new look, new name, design event evolution: Melbourne Indesign: The Event, Friday 22-Saturday 23 August 2014.
Melbourne Indesign: The Event (or Melbourne Indesign for short) is everything you’ve loved about the past ten years of Saturday in Design expanded across two days, giving you the time to experience every facet and immerse yourself in the design festival atmosphere. There will be product launches, talks, design trails, international guests, surprise collaborations, evening events and so much more.
If you were thinking of visiting Australia’s most liveable, artist-run, fashion-conscious city, our humble suggestion would be to visit during that beautiful time in late August when autumn gives way to spring – and when the inner city unites in design precincts for Melbourne Indesign, Friday 22-Saturday 23 August 2014.
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