Original Ptolomeo is a container that hides its shape to enhance its content, eliminating the “superfluous” to highlight the essential, namely the books. The bookcase is a simple metal column to which thin shelves, also in metal, are attached. The shelves gradually disappear as the column is filled with books. When it is full, Original Ptolomeo becomes totally imperceptible and it appears as if the books are standing up on their own.
Designed by Bruno Rainaldi, winner of the 2004 Compasso d’Oro, Original Ptolomeo stems from observation rather than from a formal process and translates an idea that is as simple as it is ingenious, i.e. transforming a pile of books into a design object, into a furnishing accessory. A bookcase that is as “banal” as it is bold, so as to become a contemporary icon, a harmonious piece of art. Like all pieces of art, it is autographed on its base with the designer’s signature.
Also available in wine rack version (that if possible enhances even more its scenographic effect), Ptolomeo Vino can be made in two different sizes and four different finishes, from pure white to shiny stainless steel, from the traditional black to an antique Corten effect.