Skip To Main Content
Issue 59 - The Life Outside Issue

Issue 59

The Life Outside Issue

Introducing the Life Outside issue of Habitus magazine. With life increasingly being absorbed into a digital space, there is never a more important moment to hold something tangible. In this context, the power of nature to have a physiological impact on our sense of wellbeing has never been more important. So how can we cultivate the benefits of the our natural environment in the most intimate of places – our homes? This was the question that helped to bring this issue of Habitus to life.

A Product of

BMW Esetta concept
DecorEditorial Team

BMW Esetta concept

More than 60 years after the first Isetta went into production BMW re-imagines the micro car for the contemporary context.


Nimble, cheap and electric, the Esetta addresses the needs of the modern, urban car user. 

Austrian car designer Tony Weichselbraun has kept the original Isetta’s iconic shape and forward opening door but replaced the gasoline engine with an electric one. Weichselbraun has conceptualised the car to exist in a ‘car sharing’ network where the battery pack can be charged via induction hubs at various pickup/drop-off stations throughout a city, eliminating concerns over it’s limited range.

Structurally the main difference is in the wider spread of the vehicle’s back wheels, improving it’s balance and giving it a more solid appearance. Aesthetically the use of the striking red highlights on black is a quirky complement to it’s otherwise playful, almost toylike countenance, but the signature contours (and badge) clearly stamp it as a BMW.

The Esetta is only in the concept phase for the moment, but it, or others like it, are certain to become increasingly popular as demand for compact, economical and environmentally friendly transport increases. 


About the Author

Editorial Team

Tags

bmwesettaIsetta


Related Articles
Issue 59 - The Life Outside Issue

Issue 59

The Life Outside Issue

Introducing the Life Outside issue of Habitus magazine. With life increasingly being absorbed into a digital space, there is never a more important moment to hold something tangible. In this context, the power of nature to have a physiological impact on our sense of wellbeing has never been more important. So how can we cultivate the benefits of the our natural environment in the most intimate of places – our homes? This was the question that helped to bring this issue of Habitus to life.

Order Issue