The collection was conceived with interior designers and architects in mind, who can now create bespoke flooring to bring out the best of their spaces.
London-based design duo Doshi Levien, who were tasked with developing the image of Bolon By You with a conceptual art direction of the project, worked closely with the creative team in Sweden to create compositions that bring the collection to life through material interventions that resulted in captivating sets, highlighting the capabilities of the floors.
The collaboration represents a new direction for Doshi Levien, taking the studio beyond its traditional heartlands of furniture and objects for design brands and institutions such as Moroso, Kvadrat, Cappellini and Galerie Kreo. The project has been a major undertaking for Doshi Levien who designed the company’s concept art, as well as display pieces for Bolon’s showrooms, sample books and online tools to help architects specify the new flooring collection. What links these strands is a theme of presentation. “We were looking for a more intuitive, direct way of engaging with the products,” says Levien. “We wanted people to be excited about getting this material in their hands.”