It’s more than a chair.

“It is sad when you feel uncomfortable in a beautiful chair” – BoConcept belief number 6, of 7 company beliefs that run through everything they do. Being a Danish company, BoConcept certainly carries the trait that most Danes seem to, an undying love affair of great armchairs.

BoConcept’s collection of armchairs prioritise functionality and comfort, as well as aesthetics. The collection is also based on the concept that your chair should express your personal taste and comfort requirements, and as such, each chair is customisable, with over 100 fabric and leather choices, and plenty of leg, arm, base and footstool options to truly personalise your chair.

Fusion Chair
BoConcept’s iconic Imola chair, designed by Henrik Pedersen was inspired by the structure of a tennis ball, its design is playful, yet luxuriously comfortable. This chair comes in either a high back or low back option, with a choice of legs or swivel base, over 100 fabric and leather options and optional matching foot stool. The new Fusion chair was designed by Oki Sato of Nendo for BoConcept this year. The design is based on the folded forms of origami. The sculptural, enveloping shape invites everyone to sit down and the fusion footstool is an elegant companion with its extra soft top cushion that fits with the soft, rounded lines of the chair.

Hamiltion and Imola
The Hamilton chair, also by Henrik Pederson embraces you with comfort in classic 60s style. This time, Henrik Pedersen has found his inspiration from Japan: – Danish and Japanese design traditions share the simplicity and purity in their expression. The smartville chair was born out of a collaboration with smart car its form echoing the edgy & urban design of the car and referencing both the car seat design, and the materiality and shapes in the cars dashboard instruments. Each chair in BoConcept’s collection has a broad range of options to customise the design, meaning you can truly create your own personalised chair. Explore the range in BoConcept’s Crows Nest showroom, or from August 15th, their new Moore Park showroom, or online.