Historically, we have had to look to Europe for quality design, yet this is no longer the case; great design is available here and now, and internationally, people are noticing.
“The success of Australian designers overseas has shown the local industry that we are a talented group of people,” says Catapult Design director Aaron Zorzo. “When someone like Alessi or Cappellini picks up an Australian-designed product it makes you realise that our work is good, and that we can reach the pinnacle without having to give up our homes and lives in Australia”
One of the reasons why the story of Australian design is such a successful one is due to the weakening of global boundaries. This has opened consumer awareness and built global competition like never seen before. Our isolated location is no longer a burden – it many ways it adds an element of exclusivity and charm to the branding of Australian Design.
Whilst this competition has kept Australian design on its toes, it’s also encouraged some of the more exceptional work from our shores. Catapult director Leigh Johnson says “this means that talented Australian designers like Ross Didier can remain in Australia, despite international success, and export to the world. The days of Marc Newson having to leave to forge a career are long gone. Now you can be a success without having to pack up your home, and whilst supporting the local industry at the same time.”
Going forward, companies like Catapult who continue to show support to the emerging design scene will be even more important. The addition of Ross Didier’s Obelisk range of lounging to their collection last year is a perfect example of great local design and the championing of it.
“The interest from media, stylists, and clients in both commercial and residential has been incredibly rewarding” says Leigh, and it goes to show that Australian design can persist and maintain longevity, considering the range made its initial splash on the international scene in 2005.
Ten years and many designs later, Ross Didier has continued with his commitment to authentic Australian design, with his latest release the Congo range of seating and tables, which you’ve no doubt been admiring throughout this piece. Designed within Australia, the charming range has kept local needs forefront, something international design often fails to do. Not only do individual Australian designs have the ability to persist, the support of local design ensures new and exciting options continue to flourish. And what could be better than that?