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Winning Group Acquires Rogerseller

Winning Group Acquires Rogerseller

Citing strong growth in the recent 12 months, Winning Group has acquired Rogerseller expanding the business into the bathroom sphere.

Winning Appliances was established in 1906 and to this day remains a family-owned and operated business – now in its fourth generation under the leadership of John Winning. The company is known as a leading supplier in of kitchen and laundry appliances, but with the recent acquisition of Rogerseller 2020 marks a new era, expanding into the bathroom hardware and products.

Founded in 1895, Rogerseller, like Winning Appliances, has a long and rich history as an Australian family-run company. The synergy in the merger is clear.

“Both the Winning Group and Rogerseller share many similarities, including being century-old family-run businesses, having a strong focus on providing exceptional customer service and offering customers the world’s best brands,” said John Winning, Winning Group CEO.

“We are very proud to be succeeding the 125-year old Rogerseller brand and business to such an aligned and passionate family-owned company in the Winning Group,” added Rogerseller managing director, James Edmonds, who will continue in his position during the transition before stepping back from day-to-day operations.

Rogerseller’s three showrooms, in Sydney Brisbane and Melbourne, will add to Winning’s seven: across New South Wales, Victoria, Western Australia, and the Australian Capitol Territory. Winning’s Chief Operating Officer, Jo Devery, will oversee Winning Appliances, Winning Appliances Commercial, Rogerseller and Customer Experience.

The exclusive partnerships Rogerseller has fostered with brands such as Catalano, Claybrook, Falper, Fantini and Valcucine at this stage look as though they will remain through the merger.

Winning Appliances

This article was informed by additional sources.


Holly Cunneen was the editor of Habitus and has spent her time in the media writing about architecture, design and our local industry. With a firm view that “design has a shared responsibility to the individual as much as it does the wider community,” her personal and professional trajectory sees her chart the interests, accomplishments, and emerging patterns of behaviour within the architecture and design community.