Over the years, CULTIVER has established itself as a household name and necessity. The lauded linen brand has “brought a touch of understated luxury to the familiar rituals that make up your everyday,” says Nicolle Sullivan, Founder of CULTIVER. “We have been helping [our clients] find enjoyment in the things they use most frequently.”
Perhaps unintentional, the simplicity of CULTIVER has been cannibalised from the products themselves into the store’s fit-out. It’s an approach that speaks volumes and evokes a sense of effortlessness. The assiduousness and fervour for quality radiate from the Woollahra boutique.
Set within a terrace, the Woollahra store by Phoebe Nicol embodies the quiet luxury that underpins the CULTIVER spirit. The essence of the brief was to capture the texture of the linen in natural light. Harnessing just a few materials, the space – which ascends over two levels – maximises light permeation, flooding the walls where CULTIVER linen drapes with luminosity.
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First impressions at the Woollahra boutique reveal a conviviality. Anchored by parquetry, the minimalism of the store facilitates fluid movement, allowing guests to foray in and around the products. Internally, the walls are lacquered in a beige render, with shelving extruded from the walls and brass handles gently hanging expansive colour swatches.
Ascending to the first floor, the display is configured to present the linen in a bedroom setting reminiscent of how it would appear at home – an insouciant-styled bedroom – where the collection on show truly comes to life.
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