Farage House in Sydney’s Riley Street is a brutalist haven, where racks of impeccably tailored clothes embellish a canvas of concrete, white brick, and dark timber. This concept store is the new headquarters for the brand, a two-story space that serves as a mecca for the sartorially minded.
It’s against this backdrop that Farage releases its newest collections: the latest evolution for a brand that has been leading the Australian luxury fashion space since 1998. Both collections are heavily influenced by architecture and design, with owners Joe and Katy Farage drawing inspiration from the creative process that went into their headquarters.
“Whilst I was working on this current collection, our business was moving into our new space, so I was entrenched in the whole architectural, interior and art inspiration…” says Joe Farage. “I was very conscious of the space during the entire design process and I think the journey is reflected in the result.”
Indeed, the campaigns play off the raw materiality of Farage House, harmonising between architecture and fashion as sharp pleats meet pressed concrete and refined suits find monolithic timber panelling. However, just like the store itself, Farage’s collections match precision with softness, bringing in fluid silhouettes and tonal colourways to balance out their signature tailoring.
As collections that draw from the broad spectrum of design, Farage is the go-to for tailoring that is timeless in both quality and style. Just like iconic pieces of architecture, their collections are designed to last, and are enduring foundations of a discerning modern wardrobe that will take wearers from the office, to dinner, to business trips and beyond.
The release of these new designs to coincide with the opening of the Farage headquarters also speaks to the brand’s growth and position in the Australian market, where classical craftsmanship has been influenced by contemporary design and technical performance to create a pertinence that lasts.
“Our collection is tailored to the modern man and woman,” says Joe. “Those that are discerning and have a real appreciation for quality and craft. Plus, living in a global city and constantly travelling myself I can’t help but be inspired to create clothes that are adaptable to the needs of the modern traveller.”
If these collections are a hint at what lies on the horizon then stay tuned, because the next period for Farage will see the expansion of their lifestyle collection Farage Forward, which will bring the same technical composition and craftsmanship to a more casual capsule. The brand will also keep exploring their relationship with architecture, design and art, with Farage House set to facilitate cross-industry connections and collaborations that can only mean more exciting things to come.
Farage
